Built on Flour and Patience

Our Story

Built on Flour and Patience

Est. 2018

How Hearthstone Began

Marcus Webb grew up in his grandfather's grain mill outside Fort Collins. He learned to judge flour quality by feel before he could read. After studying fermentation science at Colorado State and apprenticing at Tartine in San Francisco, he returned to Colorado with one mission: make bread that honored the grain.

He opened Hearthstone in 2018 with a stone mill, a deck oven, and a 14-year-old sourdough starter. The first week, he sold 30 loaves. By the third month, he was selling out of 200 before noon.

Marcus Webb at the stone mill

Our Milestones

2018 — First Bake

Opened with 30 loaves and a borrowed display case. Sold out in two hours.

2019 — Stone Mill Installed

Installed a commercial stone mill to grind heritage wheat in-house. Flavor depth increased dramatically.

2021 — Wholesale Program

Began supplying bread to five Durango restaurants. Added a dedicated wholesale line.

2023 — Baking Classes

Launched monthly sourdough workshops. Classes sell out within 24 hours.

Taste the Difference Real Flour Makes

Open Wednesday through Sunday at 6:30 AM. 214 E College Dr, Durango.